In selected countries, Spotify is rolling out video podcasts
What’s better than just listening to podcasts? Watching them, of course.
Spotify is finally catching on to this, and it’s doing so by offering video podcasts in the United States and a few other countries. Podcasters will be able to post their videos through Anchor, Spotify’s podcast creator tool it purchased in 2019. Subscribers to Spotify’s podcasts will have access to the videos, which may be embedded like standard
The platform has been working on it since at least mid-2020 when it tried out video podcasts with two YouTubers. Now, when video podcasts are becoming more popular, the company is fully embracing them.
Video podcasting has already had a lot of success on YouTube, and it’s been ramping up its efforts in recent months. Late last year, the site promoted Kai Chuk to head its podcasting initiative, according to Bloomberg, and it’s giving grants of up to $300,000 for creators to upload video versions of their podcasts on YouTube. With this plan, YouTube subscribers will be able to listen to videos outside the app without having to stay inside it.
It may be difficult to find time to listen to and watch a podcast, but it is well worth it. Both creator and consumer benefit from being able to do so. Creators receive a two-for-one bargain on the material. Although the video is more likely to be spread than audio, certain of YouTube’s most popular podcasts are the ones you can see, according to The Verge. After Elon Musk was seen smoking a joint on air, his appearance on Joe Rogan’s podcast generated a lot of attention.
It’s like getting to know your favorite podcaster more personally because you can see them, their hand gestures, and their facial expressions. I’m a Taylor Swift super-fan, for example. She puts out her podcast, so I’ll be watching it over breakfast every morning. And if I’m too busy to sit down and watch the whole thing, I have the option of listening to it in full. You know, the old-fashioned way. Having alternatives is fantastic.
With its latest initiative, Spotify is aiming to capitalize on some of that video interaction. “We’ve found that podcasters love having the option to accompany their audio with visual components, and fans love having the opportunity to more deeply connect with the content,” the platform said in a release.
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