Netflix has acquired Spry Fox, which is known for games such as Cozy Grove and Alphabear
Netflix announced the acquisition of Spry Fox on October 31, just a month before its first anniversary of releasing games in November. “We’re excited to announce that Spry Fox is joining Netflix to become our sixth in-house games studio,” the streaming service said in a statement.
For the time being, the acquisition will have no effect on Spry Fox. The studio’s current games will continue to stay available for download “in their current forms on their current platforms,” according to co-founder and CEO David Edery in a blog post, and the studio is already working on Cozy Grove 2 and “a larger, non-violent MMO.” “We can stop stressing about how our games generate profit on our games and instead focus exclusively on making them as enjoyable and fulfilling to our players as possible,” Thanks to the acquisition.
Spry Fox’s concept to game evolution and success with titles such as Triple Town, Alphabear, and Cozy Grove, according to Netflix, will help to accelerate creative direction in another genre and therefore will add more games towards the platform’s growing variety of games catalog.
Netflix launched its mobile games service nearly a year ago, allowing subscribers to play a selection of iOS and Android titles for free. Netflix said in its earnings report this month that 35 titles are available to subscribers and that 55 more are in development. While data suggests that the majority of subscribers have yet to try the games, Netflix’s commitment to more games, acquisitions of studios such as Spry Fox, as well as vocal desire to engage in cloud gaming all indicate that the company is trying to take videogames seriously.
App analytics company Apptopia approximated that 1.7 million people play the games on a daily basis, which represents less than 1% of Netflix’s 221 million subscribers. The games are only available to subscribers and must be downloaded separately as apps.
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